Logo for a website that takes data about user music preferences to generate recommendations for similar artists, songs and shows back for the user.

These logos were created for an online network that matches candidates to prospective jobs based on qualifications and compatibility. Of the three, the second logo design here was ultimately chosen. It utilizes anthropomorphic puzzle pieces to represent that “perfect fit” between employer and employee. I added the tie to emphasize a working relationship!

Working on the identity for a film editor/producer/writer/ideasman friend of mine was no easy task. I originally wanted to steer clear of trite film references, but wound up sketching in circles! It became clear to me as I worked, that there’s a reason certain film iconography is so overused—because it WORKS. So why reinvent the wheel? However, I made sure to create some non-film related marks as well, just so he would have options. In the end, he opted for something super simple and minimal, which not only better captures his personality and tastes, but gives him versatility to market himself in other industries.

Logo for a Ticketmaster venture that provides data such as fan preferences and ticketing trends to clients in order to help them sell more tickets.

*Art Direction by Debbie Kim.

This logo is for a milliner friend of mine, who’s line is called, “1hipchik.” She had shown me a logo she liked that was comprised of a needle and thread, so I thought I’d try illustrating the tools a milliner might use to create a hat, in lieu of drawing one (similar dilemma to the Millinery Guild logo, below). Then I arranged them above the silhouetted head so they’d form a cute hat, instead. It’s a happy coincidence the scissors form a sort of plume!

The work of fashion illustrator, Ruben Toldeo, was a huge inspiration to me while I was doing the sketches for this logo. And there were many, many, sketches, since I had to make sure that the illustration conveyed a sense of fashion and glamour—but that was the easy part! I was determined it should be clear from just the mark, that hats were involved, but I wasn’t allowed to draw a hat! Drawing an actual hat would associate one particular style of hats to the guild, and the client felt that as the guild supported a WIDE range of creative styles, the mark should not be so restrictive in it’s representation. So after much hair pulling, I settled on showing just a hint of the hat via a short rim (Yes, I know the illustration excludes wide rimmed hats, but ah well, one can’t win them all!). The other tough task I had was finding a nice treatment for the guild’s suuuper long name! Whew!

I spent A LOT of time researching and looking at gators of all kinds for this project and learned some pretty interested things! Of all the marks I ended up creating, this one’s my favorite. He’s friendly-looking, clean, and super reducible. At one point I had him in a sort of slanted box, accompanied by italicized type, but that just reminded me of the USPS logo.

This mark was created for a friend of mine. It’s based entirely on (what I perceive to be) his personality. It worked out well for me that the spur in the letter M ended up looking like a curl of hair, and the two spaces like eyes that form a face!

This was my second attempt at redesigning the TicketWeb logo. I decided to try playing with just the type, and ended up adding the “TW” where the trademark symbol would normally go.

Identity for a software app. I can’t say much more than that since I signed a non-disclosure form, but hopefully, if I did a good job with the mark, you can kind of tell what the app is for. :)

Identity for graphic and jewelry designer, Sun Kim.

Brunn Music Studio is a husband-and-wife-owned studio that offers piano lessons.

This mark was done for a photographer friend of mine. She uses it for her line of children’s photography, hence the use of bubbly typography and rounded edges.

Green Planet is a non-profit organization that promotes sustainable living practices via certification and education programs. Creating their logo was somewhat challenging! You can see the evolution above. I started with a more organic mark, evolved into something quite corporate-looking, and then ended up with a clean, geometric mark.

Bio-Green Planet is a bio-technology company based in Scottsdale, Arizona, that produces environmentally-friendly products for waste cleanup, water treatment, and sustainable agriculture.

TicketWeb is a San Francisco-based company owned by Ticketmaster, that tickets events for smaller, more “indie” clubs and venues. This was my first attempt at redesigning their logo.

Cairo was a company that offered consumers discounts within their localized areas. In theory, a user could come to their website, search by his/her zip code, and discover local deals, coupons, special offers, etc. specific to their area. Although the company had nothing to do with Egypt, I tried to try and forge a visual connection between the imagery that a name like “Cairo” projects, and the service the company provides.

Maintaining the original Ticketmaster logo typeface helps reinforce the parent brand of this product.

The client here sought a simple mark and acronymn to make the long name of their company more easily memorable.

The parallel between financial investments and plants isn’t difficult to see. Both often begin with limited resources and require careful planning and “planting,” and if properly cared for, yield peace of mind for the present and security for the future. The seasoned financial planner, or “expert gardener,” can provide guidance in the sowing of resources.

The bird of paradise, a hardy California perennial, was an obvious choice for this mark. While it requires special time and attention during the early stages of its life, the plant grows quickly with little care, and can not only become quite large, but produce roots that branch out to feed itself. An occasional trimming is all that’s required for the plant to retain its beauty and form.

This was an identity project done my senior year of college. Each student chose a company to rebrand and completed an entire styleguide that showcased all possible branded items, including marks, stationery, website, product packaging, ads, signage and more. It’s quite large, but you can download the finished styleguide here.